Marketing campaign criticisms, praise, and ideas, from digital and traditional marketers from around the world.
A to Z of Marketing
April 9 2018 | A is for analytics, a big numbers game /
B is for branding, your message and name /
C is for cost per click, interaction and conversion /
D for digital, direct mailing, diversion... Read more at Medium.
Fantastic Barcodes, and Where to Find Them
April 3 2018 | Molding your barcode with a clever image is an excellent way to turn a product mundane requirement into a joyous experience for users. It might sound like hyperbole, but consumers genuinely appreciate it when they see art is being used to make the world a more creative place. The fact that it’s a surprise further enhances this feeling... Read more at Medium.
Have you ever lied about your nationality?
March28 2018 | Today I learned American travelers wearing Canadian flags on their clothing or backpacks to get favorable treatment is so common, they have a word for it: flagjacking. So how many retail products fake nationality to exploit positive national associations? I fell in love with Haagen Dasz... Read more at Medium.
More coming soon...