Sex, Love & Marketing References
Pew Research: Attitudes towards online dating | Who uses online dating | Vetting potential partners online Should I Use Online Dating? Amy Webb’s TED Talk (link) 1:27-2:32 (embedded right) BONUS: (Not in presentation) Her tips: http://yoga-dates.com/hack-online-dating-amy-webb/ BOOK: Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match by Amy Webb datalovestory.com | amazon.co.uk/dp/0142180459 How online dating works Blog article | Video Questions that can indicate if you’re a good match, liberal/conservative, etc www.okcupid.com/help/match-percentages Hacking OkCupid Chris McKinlay’s story www.wired.com/2014/01/how-to-hack-okcupid/all/ | www.christophermckinlay.net BOOK: Optimal Cupid - Mastering the Hidden Logic of OkCupid by Chris McKinlay http://amazon.com/dp/B00HY351S2 Don’t choose your photos
TED: Duncan Davidson: Why do we hate seeing photos of ourselves? www.youtu.be/NUDxHB41dPQ (right) 1977 study "Reversed Facial Images and the Mere-Exposure Hypothesis" individuals prefer facial photo that corresponds to their mirror image rather than to their true image. www.pantherfile.uwm.edu/dermer/public/vita/mita_reversed.pdf The mere-exposure effect "Preference for a stimulus based solely on his or her repeated exposure to (and subsequent familiarity with) it. Words, paintings, sounds... & across cultures." www.sociallypsyched.org/item/mere-exposure-effect Get help creating/reviewing your profile www.pewresearch.org/fact-tank/2014/02/13/5-facts-about-online-dating |
|
By Chrisian Rudder, co-counder and president of OkCupid: BLOG: OkTrends, the OkCupid blog: http://blog.okcupid.com/ BOOK: Dataclysm: Who We Are (When We Think No One's Looking) www.amzn.com/0385347375 All below links in Beauty, Lies, What To Say and Sex are from OkTrends unless otherwise noted. Beauty MyBest Face | Don’t Be Ugly By Accident - use a DSLR, blur the background, use the flash well or not at all The 4 Big Myths of Profile Pictures - Photo Context, Facial Attitude Smile with teeth/grin/no smile etc. www.wired.com/2014/02/how-to-create-good-online-dating-profile/ The Mathematics Of Beauty - show your true self Choosing a username What's in a screen name? Attractiveness of different types of screen names used by online daters. Pilot study. Word clouds: The REAL ‘Stuff White People Like’ on OkCupid | Mashable: Favourite word on match.com Lies The big lies people tell on online dating – Height, how recent a photo is, bisexual Survey result: % who had a same sex experience: sexbynumbers.wellcomecollection.org What To Say Exactly What To Say In A First Message | Match.com: Singles in America: Navigating Digital Dating |
People who claim they've never masturbated - chart 6 link % who masturbated recently sexbynumbers.wellcomecollection.org More UK usage stats in Pornhub's 2014 Year In Review |
BOOK: A Billion Wicked Thoughts: What the Internet Tells Us about Sexual Relationships by Ogi Ogas & Sai Gaddam
billionwickedthoughts.com | amazon.co.uk/dp/0452297877
BLOG: psychologytoday.com/blog/billion-wicked-thoughts | Video: Authors @ Google 1 hour presentation by Ogi Ogas
billionwickedthoughts.com | amazon.co.uk/dp/0452297877
BLOG: psychologytoday.com/blog/billion-wicked-thoughts | Video: Authors @ Google 1 hour presentation by Ogi Ogas

Romance & Erotica Novels
Cosmopolitan 10 Unretouched Romance Novel Covers Reenacted by Real People
Buzzfeed - Things Fabio Is Actually Thinking On Romance Novel Covers
wtfbadromancecovers.tumblr.com
Cracked.com - 10 Real Book Covers From Dinosaur-On-Human Sex Novels
Cosmopolitan 10 Unretouched Romance Novel Covers Reenacted by Real People
Buzzfeed - Things Fabio Is Actually Thinking On Romance Novel Covers
wtfbadromancecovers.tumblr.com
Cracked.com - 10 Real Book Covers From Dinosaur-On-Human Sex Novels
FETISHES
Top searches by country: http://www.pornmd.com/sex-search Older women attitudes toward dating & sex: Date of the union , okcupid: the case for an older woman Boobpedia | Mighty Fine Ass List of banned UK adult material. Conclusion: Match.com’s #LoveYourImperfections campaign |
Further Reading:
An evidence-based approach to an ancient pursuit: systematic review on converting online contact into a first date - Khan & Chaudhry
An evidence-based approach to an ancient pursuit: systematic review on converting online contact into a first date - Khan & Chaudhry