Sensory Marketing and the Subtle Science of Packaging
What do mayonnaise sold in metal tubes, curves in soap logos and the color saturation on juice containers have in common? This talk looks at how rules of thumb in the form of packaging cues make it easier for us to shop, how marketers exploit these cues to grab our attention and sell more, and how packaging can even affect our perception of products, right down to taste. One thing is guaranteed: you'll never shop the same again.
This talk was performed at Seattle Science Slam on October 3 2017, where three academics talk for 10 minutes on their research, and the loudest applause wins. This talk was based on my master's thesis which was on the same subject.