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Sex, Love & Marketing References

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Pew Research: Attitudes towards online dating  |  Who uses online dating  |  Vetting potential partners online 

Should I Use Online Dating?
Amy Webb
’s TED Talk (link) 1:27-2:32 (embedded right)

BONUS: (Not in presentation) Her tips: http://yoga-dates.com/hack-online-dating-amy-webb/
BOOK: Data, a Love Story: How I Cracked the Online Dating Code to Meet My Match by Amy Webb
datalovestory.com | amazon.co.uk/dp/0142180459

How online dating works Blog article  |  Video
Questions that can indicate if you’re a good match, liberal/conservative, etc www.okcupid.com/help/match-percentages 

Hacking OkCupid
Chris McKinlay’s story www.wired.com/2014/01/how-to-hack-okcupid/all/ | www.christophermckinlay.net
BOOK: Optimal Cupid - Mastering the Hidden Logic of OkCupid by Chris McKinlay http://amazon.com/dp/B00HY351S2 

Don’t choose your photos
TED: Duncan Davidson: Why do we hate seeing photos of ourselves? www.youtu.be/NUDxHB41dPQ (right)
1977 study "Reversed Facial Images and the Mere-Exposure Hypothesis" individuals prefer facial photo that corresponds to their mirror image rather than to their true image. www.pantherfile.uwm.edu/dermer/public/vita/mita_reversed.pdf 
The mere-exposure effect "Preference for a stimulus based solely on his or her repeated exposure to (and subsequent familiarity with) it. Words, paintings, sounds... & across cultures." www.sociallypsyched.org/item/mere-exposure-effect

Get help creating/reviewing your profile www.pewresearch.org/fact-tank/2014/02/13/5-facts-about-online-dating

By Chrisian Rudder, co-counder and president of OkCupid:
BLOG: OkTrends, the OkCupid blog: http://blog.okcupid.com/
BOOK: Dataclysm: Who We Are (When We Think No One's Looking) www.amzn.com/0385347375 
All below links in Beauty, Lies, What To Say and Sex are from OkTrends unless otherwise noted.


Beauty
MyBest Face  |  Don’t Be Ugly By Accident - use a DSLR, blur the background, use the flash well or not at all
The 4 Big Myths of Profile Pictures - Photo Context,  Facial Attitude
Smile with teeth/grin/no smile etc. www.wired.com/2014/02/how-to-create-good-online-dating-profile/ 
The Mathematics Of Beauty - show your true self

Choosing a username
What's in a screen name? Attractiveness of different types of screen names used by online daters.  Pilot study.

Word clouds: The REAL ‘Stuff White People Like’ on OkCupid  |  Mashable: Favourite word on match.com 

Lies
The big lies people tell on online dating – Height, how recent a photo is, bisexual
Survey result: % who had a same sex experience: sexbynumbers.wellcomecollection.org

What To Say
Exactly What To Say In A First Message  |  Match.com: Singles in America: Navigating Digital Dating 
Picture
Picture
Stuart McMillan's Supernormal Stimuli

Sex
Would you consider role-playing out a rape fantasy with partner who asked you to?
Is your ideal sex rough or gentle?
Vegetarians are more likely to enjoy giving oral sex - chart 3




People who claim they've never masturbated - chart 6 link
% who masturbated recently sexbynumbers.wellcomecollection.org
More UK usage stats in Pornhub's 2014 Year In Review
BOOK: A Billion Wicked Thoughts: What the Internet Tells Us about Sexual Relationships by Ogi Ogas & Sai Gaddam 
billionwickedthoughts.com  |  amazon.co.uk/dp/0452297877 
BLOG: psychologytoday.com/blog/billion-wicked-thoughts  |  Video: Authors @ Google 1 hour presentation by Ogi Ogas

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Romance & Erotica Novels
Cosmopolitan 10 Unretouched Romance Novel Covers Reenacted by Real People 
Buzzfeed - Things Fabio Is Actually Thinking On Romance Novel Covers 
wtfbadromancecovers.tumblr.com
Cracked.com - 10 Real Book Covers From Dinosaur-On-Human Sex Novels 

FETISHES
Top searches by country: http://www.pornmd.com/sex-search 
Older women attitudes toward dating & sex:  Date of the union , okcupid: the case for an older woman
Boobpedia  |  Mighty Fine Ass
List of banned UK adult material.

Conclusion: Match.com’s #LoveYourImperfections campaign 

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The UK Bans The Porn Brits Love - Pornhub
Kinkmap
Kinkmap by Katherine Gates, published in Deviant Desires & Human Sexuality
Uberkinky
Government Approved Periodic Table of Kink by Uberkinky
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Oglaf: Don't
Monty Python -
Sit On My Face
Ducky Doolittle – Not In Your Butt
Further Reading:
An evidence-based approach to an ancient pursuit: systematic review on converting online contact into a first date - Khan & Chaudhry
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