Marketing -> Likert Language

This page is a resource for the often difficult and time consuming task of choosing neutral language for Likert scales in survey forms.​
Remember, the more points on a scale, the less likely respondents are to choose extreme values, and consider "N/A" values.
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AGREEMENT

Strongly Agree  Agree  Undecided  Disagree  Strongly Disagree	Agree Strongly Agree Moderately Agree Slightly Disagree Slightly Disagree Moderately Disagree Strongly	Agree Disagree	Agree Undecided Disagree
Agree Very Strongly Agree Strongly Agree Disagree Disagree Strongly Disagree Very Strongly	Yes No	Completely Agree Mostly Agree Slightly Agree Slightly Disagree Mostly Disagree Completely Disagree	Disagree Strongly Disagree Tend to Disagree Tend to Agree Agree Agree Strongly

 

FREQUENCY

Very Frequently Frequently Occasionally Rarely  Very Rarely Never	Always  Very Frequently Occasionally  Rarely  Very Rarely  Never	Always Usually About Half the Time Seldom Never	Almost Always To a Considerable Degree Occasionally Seldom
A Great Deal Much Somewhat Little Never	Often Sometimes Seldom Never	Always Very Often Sometimes Rarely Never	Almost Always To A Considerable Degree

 

IMPORTANCE

Very Important  Important  Moderately Important  Of Little Importance  Unimportant

Very Important Moderately Important Unimportant

Very Important Important Neither Important or Unimportant Unimportant Very Unimportant

0 = Not Important At All 1 = Of Little Importance 2 = Of Average Importance 3 = Very Important 4 = Absolutely Essential

 

QUALITY

Very Good Good Barely Acceptable Poor Very Poor

Extremely Poor  Below Average  Average  Above Average  Excellent

Good Fair Poor

 

VALUE

High Moderate Low None

 

RELEVANCE

Excellent Somewhat Poor

 

LIKELIHOOD

Like Me  Unlike Me	To a Great Extent Somewhat Very Little Not at All	True False
Definitely Very Probably Probably Possibly Probably Not Very Probably Not	Almost Always True  Usually True  Often True  Occasionally True  Sometimes But Infrequently True  Usually Not True  Almost Never True	True of Myself Mostly True of Myself About Halfway True of Myself Slightly True Of Myself Not at All True of Myself

 

Two-Point Scales / Dichotomous Scales / Boolean Values:

Fair Unfair

Agree Disagree

True False

Yes No

 

Three-Point Scales

More than I would like About right Less than I would like	Too Harsh About right Too Lenient	Too Strict About right Too Lenient
Too heavy About Right Too light	Too much About right Too little	Extremely Moderately Not at all

 

Four-Point Scales:

Most of the time Some of the time Seldom Never

Strongly Agree Agree Disagree Strongly Disagree

Definitely won’t Probably won’t Probably will Definitely will

 

Five-Point Scales:

Much better Somewhat better Stayed the same Somewhat worse Much worse	Strongly Agree Agree Undecided Disagree Strongly Disagree	Very High Above Average Average Below Average Very Low	Very important Important Fairly important Slightly important Not important
Excellent Above Average Average Below Average Very Poor	Very good Good Fair Poor Very poor	Much higher Higher About the same Lower Much lower	Very satisfied Satisfied Neither Dissatisfied Very dissatisfied
Almost always Often Sometimes Seldom Never	Extremely Very Moderately Slightly Not at all

After 5, you may as well use a number scale with just extremes and perhaps the middle labelled
Remember, the more points on a scale, the less likely respondents are to choose extreme values.
Gathered from extension.iastate.edu/Documents/ANR/LikertScaleExamplesforSurveys.pdf and ​researchbasics.education.uconn.edu/likert_scales/