Sensory Marketing and the Subtle Science of Packaging
What do mayonnaise sold in metal tubes, curves in soap logos and the color saturation on juice containers have in common? This talk looks at how rules of thumb in the form of packaging cues make it easier for us to shop, how marketers exploit these cues to grab our attention and sell more, and how packaging can even affect our perception of products, right down to taste. One thing is guaranteed: you'll never shop the same again.
This talk was performed at Seattle Science Slam in 2017 and 2018, where three academics talk for 10 minutes on their research, and loudest applause wins.
A customized wine-centric version was performed at Pacific Science Center's wine tasting night in 2019.
This talk was based on my master's thesis which was on the same subject.
Upcoming shows:
This talk was performed at Seattle Science Slam in 2017 and 2018, where three academics talk for 10 minutes on their research, and loudest applause wins.
A customized wine-centric version was performed at Pacific Science Center's wine tasting night in 2019.
This talk was based on my master's thesis which was on the same subject.
Upcoming shows:
- Feb 13: Sensory Marketing @ AAAS Conference
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Performed at Seattle Science Slam #8 on October 3 2017
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Performed at Seattle Science Slam Dunk (their best-of event) in front of a crowd of about 200, on May 30 2018.
This rough cut will be improved and reuploaded in the coming months. |
