Marketing

Email Marketing and Marketing Automation
I am currently the Senior Email Marketing Manager for established software company Seagull Scientific, producers of BarTender, the world's most popular enterprise labeling, barcode and RFID software. Using HubSpot I send up to 50+ published emails monthly, 500,000 emails monthly, and emails in 7 languages to channel partners, customers, marketing leads, and event attendees.

I create and optimize lead gen campaigns, including landing pages, automated workflows, drip email campaigns, checking client rendering, data enrichment, data cleansing, bot detection, performance analysis and reporting, A/B testing, reputation management, and monitor inbox placement.

I am jointly responsible for global email compliance (GDPR, PIPL, CASL, etc), ADA compliance, and best practices for accessability.

Marketing Operations
I help companies choose and run platforms their marketing teams use to run their projects. Recent large projects have included

ABM platforms (ZoomInfo, Terminus, 6Sense, etc)
Data enrichment (Clearbit, Dun & Bradstreet, etc)
Email reputation (DataAxle Inboxable, Kickbox, Neverbounce, etc)
Email signatures (Exclaimer, OpenSense, NewOldStamp, etc)
Password management (1Password, Lastpass, etc)
- included complete account and password audit, changing all passwords, implementing 2FA
Project management (Trello, Asana, Teamwork, Clickup, Airtable, Monday.com
- Included building project management workflows and automantions
Survey tools (SurveyMonkey, HubSpot, Jotform, etc)

Leadership
I pride myself on the leadership and mentorship I bring to the teams I lead, the entire marketing department, and the company at large. A firm believer in staff empowerment and career progression, I regularly

Train staff on marketing theory
Teach graphic design concepts (e.g. What is a vector image? What filetype should I use, etc.)
Run Photoshop tutorials
Invite colleagues to relevant webinars and in-person training events
Assist and consult on projects on which I have expertise, such as surveys, web design, compliance, Excel, slideshow/presentation feedback, and accessability in design.

Market Research
In addition to running staff and customer satisfaction (CSAT) surveys, I worked for online market research SaaS platform, market research company, and startup Discuss.io for 8 months, mostly as interim head of marketing.

Prior to that, I have experience over 7 years as an interviewer for Roy Morgan & Realise Group. Includes in depth interviews, focus groups, face-to-face surveys, digital surveys, customer experience measurement and mystery shopping.

I also teach market research, and consult with businesses and business units running NPS surveys, CSAT, demographic, and other surveys.
I have also compiled a neutral language Likert scale resource.

"[David is] reliable and thorough, with a relaxed attitude. All very good qualities for an interviewer!"
- Susie Keratiotis, Project Manager, Realise Group

Event Management, Festivals, and Trade Shows
Booking: Venue, catering planning, equipment hire, speakers, MC, staff, trade show booths.
Marketing: Social media, ad design and distribution, press releases, press liaison, web, negotiating reciprocal marketing agreements.
Event support: On-stage MC, performer, presenter, running AV and lighting, staff management.

Event highlights:

Marketing compliance liason for sponsors for AWS's re:Invent conference in Las Vegas
Producing and promoting dozens of successful events at Edinburgh Fringe Festival (the world's largest arts festival)
Organizing and promoting 8 highly successful shows at Edinburgh International Science Festival (the world's largest science festival)
6 years event management at Red Flag LanFest, one of the world's largest eSports events with >850 LAN gamers, held up to 5 times per year.

Flyers for the 8 shows I ran at Edinburgh International Science Fesival

Teaching
I have taught marketing as a subject to business people in Japan, at the high school level at Seattle Public School District, and been a guest speaker to undergraduate students.

I am available to teach various marketing classes, including branding, international business, consumer behavior, graphic design, ethics, and more.

I have a CELTA teaching certificate from Cambridge University, and WA State CTE Teaching Certificate.

Teaching students at Chief Sealth HS in July 2021

Talks and Public Speaking
I am available to host events and give talks on various topics. I have also appeared on panels, such as the Ask A Marketer panel Product Camp Seattle 2018, been interviewed for various podcasts, and co-written talks with other speakers.

I have pre-written talks of various lengths. Topics include:

Dangerous consumer products
Sensory marketing and packaging design
How marketers lie to you
How to market yourself on online dating apps
How tobacco companies circumvent advertising restrictions
How to market events

For more details, visit my talks page.

Have a topic you would like me to talk about? Please reach out.

Consulting
I sit down and listen to businesses about how their business is going, what they've tried in the past, and what's in their future. I help plan and execute that future.

"What I liked about David's style was that he first listened to my situation, and then offered suggestions that were tailored to my business's actual situation - nothing was cookie-cutter - and so I wound up with a lot of great ideas that really worked. He is professional and conscientious in his work, and I highly recommend him.
- Chris Wells, Tokyo Comedy Store

Academic and Scientific Research - Postgraduate Level
I graduated from Edinburgh Napier University, Scotland with a Master of Science in Marketing degree in 2017.
My dissertation (thesis) was on sensory packaging cues, and their subconscious effects on consumer perception. Read more about it here.

I'm experienced in navigating academic paper repositories and software (e.g. Mendeley).

You might also like:
The marketing blog I co-founded and write for, goodbadmarketing.com
My talks on marketing
My marketing checklist
Likert Scales