Marketing
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Consulting
I sit down and listen to businesses about how their business is going, what they've tried in the past, and what's in their future. I help plan and execute that future. "What I liked about David's style was that he first listened to my situation, and then offered suggestions that were tailored to my business's actual situation - nothing was cookie-cutter - and so I wound up with a lot of great ideas that really worked. He is professional and conscientious in his work, and I highly recommend him. |
Market Research
I have 6 years experience with leading market research companies Roy Morgan & Realise Group. Includes interviews, focus groups, face-to-face surveys, digital surveys, customer experience measurement and mystery shopping. "[David is] reliable and thorough, with a relaxed attitude. All very good qualities for an interviewer!" |
Print Media and Graphic Design
I have extensive experience working with graphic designers designing ads for print magazines, newspapers, flyers and more. Examples:   |
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Events, Festivals, and Trade Shows
12 years organizing and marketing events, including AWS re:Invent, Edinburgh Fringe Festival, Edinburgh International Science Festival and Perth Careers Expo and more. Booking: venue, catering planning, equipment hire, speakers, MC, staff, trade show booths... Marketing: social media, ad design and distribution, press releases, press liaison, web, negotiating reciprocal marketing agreements... Event support: on-stage MC, performer, presenter, running AV and lighting, and more. |
Customer Service Experience Measurement
Mystery Shoppers are your fresh set of skilled eyes that secretly audit your business and measure customer experience (CX). Reports help evaluate staff & franchisees, identifying improvement opportunities. In addition to going through a standard check-list, I do better than the average mystery shopper (usually not a trained individual) by telling you how to improve (here is an example.) I have 6 years experience with renowned retail & hospitality brands, & over 100 reviews on TripAdvisor. Contact for a quote. |
Academic and Scientific Research - Postgraduate Level
I graduated from Edinburgh Napier University, Scotland with a Master of Science in Marketing degree in 2017. My dissertation (thesis) was on sensory packaging cues, and their subconscious effects on consumer perception. You can read more about it here. I'm experienced in navigating academic paper repositories and software (e.g. Mendeley), the skill of parsing and understanding research, |
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Paid Search Engine Marketing (SEM)
I ran the $10,000/month Google AdWords campaign for Australia's largest esports event, RFLAN. Campaign segments include a main campaign with over 200 keywords, girl gamers, LGBT+ gamers, old gamers, young gamers, retro gamers, specific games and more. |