Talks
David Frank is a Seattle-based marketer, writer and public speaker. Originally from Australia, he has also lived in the UK, Japan and Vietnam. He has a Master of Science in Marketing degree from Edinburgh Napier University, Scotland. You can read more about him at thedavidfrank.com.
Upcoming Events:
- Postponed: The Marketer's Guide to Lying @ Seattle Science Slam
Recent Events:
- Nov 15 2022: Dangerous Products @ Seattle Skeptics
- Feb 4 2021: Dangerous Products @ SITP online
- Feb 2020: Hosted Seattle Science Slam
- Dec 2019: Dangerous Products Podcast on KUOW Radio Speakers Forum podcast.
- Nov 2019: Dangerous Products @ PacSci
- May 2019: Sensory Marketing - Pacific Science Center Wine Evening
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Dangerous Products: In Our Home and In Our Stomachs ↗
Presented with microbiologist Virginia Ng. Irrational people fear WiFi, contrails ("chemtrails") and fluoride, but historically, there have been legitimately dangerous products marketed as safe. Flammable, toxic, radioactive and generally bad for you, we'll look at products that harmed, and the marketing that went with them. Hydrogenated margarine, lead paint, and x-ray hair removal are just a few. We'll also look at formerly dangerous things that turned out to be fine, like the formerly leprous potatoes, and things we know are bad for us but we consume anyway. Come along. It'll be good for your health. Read more | 1hr, but dose makes the poison. |
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Sensory Marketing and the Subtle Science of Packaging
What do mayonnaise sold in metal tubes, curves in soap logos and the color saturation on juice containers have in common? This talk looks at how rules of thumb from packaging cues make it easier for us to shop, how marketers exploit these cues to grab our attention and sell more, and how packaging can even affect our perception of products, right down to taste. One thing is guaranteed: you'll never shop the same again. Read more | 15 mins
What do mayonnaise sold in metal tubes, curves in soap logos and the color saturation on juice containers have in common? This talk looks at how rules of thumb from packaging cues make it easier for us to shop, how marketers exploit these cues to grab our attention and sell more, and how packaging can even affect our perception of products, right down to taste. One thing is guaranteed: you'll never shop the same again. Read more | 15 mins
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The Marketer's Guide To Lying
What are the legal ways we are lied to every day, by marketers, politicians and bosses? In this short talk you'll learn about linguistic cues like doublespeak and weasel words, how to lie with statistics, and how our eyes lie to us every day. Read more | 15 minutes |
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Sex, Love & Marketing: How To Market Yourself On Online Dating Sites
Have you ever used an online dating site or app of any kind ever before? Including Tinder? Marketer & former radio show host David Frank will talk about all things online dating & fantasy. We could all use tips on how to market ourselves, whether looking for love online, or trying to make the best impression in any situation. Read more | 1hr |
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How to Market Tobacco (Despite Those Pesky Advertising Bans)
Delivered in character as a tobacco exec, this talk expands on the tactics formally & currently used by tobacco companies to confuse the risks associated with their products, lobby and bully governments, and market their products in an increasingly prohibitive advertising environment. Read more | 20 mins |
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Marketing Does Not Work On Me (And Other Lies)
Marketer David Frank goes through his favourite marketing techniques, psychological tricks, and human brain exploits that are used on us on a daily basis. From the origins of snake oil to selling skin whitening, subtle colour cues to created medical needs, this talk pulls back the curtain on marketing like a magician exposing tricks. And maybe, just maybe, you'll be able to spot the tricks being used on you & can resist. Read more | 1 hr
Marketer David Frank goes through his favourite marketing techniques, psychological tricks, and human brain exploits that are used on us on a daily basis. From the origins of snake oil to selling skin whitening, subtle colour cues to created medical needs, this talk pulls back the curtain on marketing like a magician exposing tricks. And maybe, just maybe, you'll be able to spot the tricks being used on you & can resist. Read more | 1 hr
Specialist Talks
Marketing SciComm Events: A Workshop For Event Organizers
Getting an audience – and the right audience – is maybe the hardest part of running an event. EdSkeptics run over sixty popular science events a year, often sell-out. David Frank will share their marketing strategy for you to adopt and adapt. Read more
Getting an audience – and the right audience – is maybe the hardest part of running an event. EdSkeptics run over sixty popular science events a year, often sell-out. David Frank will share their marketing strategy for you to adopt and adapt. Read more
Old Talks
David's Adventures: Everything I Couldn't Share On Facebook
"Pics or it didn't happen!" This is NOT your average holiday slideshow. A highly interactive experience with my very best stories from my adventures living in Tokyo and travelling Asia. From used panties available in bulk, to slum tourism in Jakarta. You'll learn why you shouldn't take public transport or a volcanic hot spring bath in Sumatra, the price of an apple in one of Tokyo's most expensive department stores, and cry-laugh your way through my first commute on a Tokyo subway - which the audience gets to recreate by the way!
"Pics or it didn't happen!" This is NOT your average holiday slideshow. A highly interactive experience with my very best stories from my adventures living in Tokyo and travelling Asia. From used panties available in bulk, to slum tourism in Jakarta. You'll learn why you shouldn't take public transport or a volcanic hot spring bath in Sumatra, the price of an apple in one of Tokyo's most expensive department stores, and cry-laugh your way through my first commute on a Tokyo subway - which the audience gets to recreate by the way!