Marketing -> Checklist

Here is my incomplete checklist for startups and old businesses alike to use when developing, reviewing and/or optimizing their marketing.

Brand Strategy

• Positioning
• Values
• Personality
• Mission
• Target Markets

​Brand Design Guide

• Logo
• Typography
• Color
• Tone / Voice
• Images
• Sonic branding
• Tactile/Haptic branding
  ​
  

Messaging

• Personas
• Voice
• Target markets / segments
• Storytelling and engagement

Collateral

• Stationary
  • Letterhead
  • Business cards
  • Envelopes
  • Stickers
  • Embossing stamps
  • Email signatures
    ​
    
• Presentation Decks / Templates
  • Pitch decks
  • Sales decks
  • Demo decks
    ​

Advertisements

• Videos
• Blogs
• Magazine Ads
• Brochures
• Flyers​
• Paid SEM
• Social paid ads
• Boosted social posts
  ​
  

Feedback

• Internal Customers
• External Customers
• Systems for regular & spontaneous feedback

Website

• Landing page
• Navigability
• SEO
• Optimization
• Flow, conversions and outpages
  ​
  

Email

• Newsletter
• Paid lists: SQLs / MQLs
  ​
  

Analytics

• Implemented across every channel and platform
• Using URL suffixes for every link
• Link shortening
  • Custom domain

Social

• Regular, scheduled content
• Engaging content
  
• Content marketing
• Divide between casual vs promotional posts
• Synced across different platform
• Boosted posts and ads
• Driving followers
• Driving conversions
• Driving other KPIs
  ​

Social Platforms

• Facebook Page
• Facebook Group
• Twitter
• LinkedIn
• Instagram
• Pinterest
• Reddit
• EventBrite
• Meetup
• YouTube
• Forums