David Frank
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Marketing -> Checklist

Here is my incomplete checklist for startups and old businesses alike to use when developing, reviewing and/or optimizing their marketing.

Brand Strategy
  • Positioning
  • Values
  • Personality
  • Mission
  • Target Markets

​Brand Design Guide
  • Logo
  • Typography
  • Color
  • Tone / Voice
  • Images
  • Sonic branding
  • Tactile/Haptic branding
    ​
Messaging
  • Personas
  • Voice
  • Target markets / segments
  • Storytelling and engagement
Collateral
  • Stationary
    • Letterhead
    • Business cards
    • Envelopes
    • Stickers
    • Embossing stamps
    • Email signatures
      ​
  • Presentation Decks / Templates
    • Pitch decks
    • Sales decks
    • Demo decks
      ​
Advertisements
  • Videos
  • Blogs
  • Magazine Ads
  • Brochures
  • Flyers​
  • Paid SEM
  • Social paid ads
  • Boosted social posts
    ​
Feedback
  • Internal Customers
  • External Customers
  • Systems for regular & spontaneous feedback
Website
  • Landing page
  • Navigability
  • SEO
  • Optimization
  • Flow, conversions and outpages
    ​
Email
  • Newsletter
  • Paid lists: SQLs / MQLs
    ​
Analytics
  • Implemented across every channel and platform
  • Using URL suffixes for every link
  • Link shortening
    • Custom domain
Social
  • Regular, scheduled content
  • Engaging content
  • Content marketing
  • Divide between casual vs promotional posts
  • Synced across different platform
  • Boosted posts and ads
  • Driving followers
  • Driving conversions
  • Driving other KPIs
    ​
Social Platforms
  • Facebook Page
  • Facebook Group
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Reddit
  • EventBrite
  • Meetup
  • YouTube
  • Forums
Home
Talks
Dangerous Products ↗
​​Sensory Marketing
Sex, Love & Marketing
How to Market Tobacco
Marketing Does Not Work on Me
Marketing SciComm Events
Writing
Copywriting portfolio 
Seattle Bewilderment Blog
Good/Bad Marketing ↗
Podcasts
Marketing
​About Me ​
​FAQ
Books
Weird Food
Food Garden ↗
Contact​
© David Frank 2020 | Don't confuse with Mirror David Frank